Smartworld Residences by Elie Saab is an ultra-luxury branded residential development located in Sector 98, Noida, positioned directly on the Noida-Greater Noida Expressway. The project marks a landmark collaboration between Smartworld Group and globally celebrated Lebanese fashion designer Elie Saab, bringing India its first fashion-inspired branded residence. Spread across a prime land parcel, Smartworld Residences by Elie Saab Noida combines haute-couture design sensibilities with contemporary architecture, offering an address that reflects both craftsmanship and exclusivity.

For homebuyers and investors exploring premium properties in Sector 98 Noida, this development represents a rare category in the National Capital Region a residence where every design element, from facades to interiors, carries the signature aesthetic of a globally recognised couturier. Smartworld Elie Saab Residences is positioned as a lifestyle address rather than a conventional housing project, aimed at buyers who value design pedigree alongside location and specifications. The development sits within one of Noida's fastest-appreciating micro-markets, where several branded and luxury projects have launched in recent years, reinforcing Sector 98's emergence as a premium residential corridor.

About the Smartworld Elie Saab Collaboration 

Elie Saab is internationally known for dressing royalty, celebrities, and red-carpet icons for over three decades, with a design philosophy built on elegance, intricate detailing, and timeless silhouettes. Smartworld Residences by Elie Saab translates this same design language into architecture and interiors, making it one of the first branded residences in Noida to merge fashion heritage with residential real estate.

This partnership is not limited to a name on the gate. Interior finishes, common area detailing, and select design elements across Smartworld Elie Saab Branded Residences are curated to reflect Elie Saab's signature couture aesthetic think refined material palettes, premium imported finishes, and layouts designed for both grandeur and everyday comfort. For buyers seeking more than a conventional apartment, Smartworld Residences Elie Saab Sector 98 offers a lifestyle statement backed by a globally recognised design house rather than a generic premium label.

Branded residences of this kind have historically performed well in mature markets such as Dubai, Miami, and London, where fashion and hospitality brands lend their design language to real estate developments, often commanding a resale premium over comparable unbranded properties. Noida's version of this category is still new, which means the long-term resale and appreciation trends associated with branded residences abroad have not yet been tested locally. This is an important consideration for investors weighing this segment, since the branded-residence premium in NCR will likely take several project cycles to establish a track record.

Smartworld Elie Saab Location Advantage – Sector 98, Noida

Smartworld Elie Saab enjoys a strategic address in Sector 98, Noida, directly connected to the Noida-Greater Noida Expressway. This location places residents within easy reach of established and emerging business districts, premium retail destinations, and social infrastructure across the National Capital Region.

Key location highlights include:

• Direct access to the Noida-Greater Noida Expressway
• Proximity to corporate hubs including Sectors 126 to 132
• Seamless connectivity to the DND Flyway and Delhi via multiple arterial roads
• Close to the upcoming Noida International Airport (Jewar), a major long-term growth driver for the corridor
• Nearby presence of reputed schools, hospitals, and shopping destinations
• Easy access to the Aqua Line metro corridor, improving last-mile connectivity
• Well-connected to Greater Noida's industrial, institutional, and educational belt
• Close proximity to established sectors such as 128, 135, and 137, home to several IT and corporate campuses

This location is one of the reasons Sector 98 Noida has emerged as a preferred micro-market for luxury and branded residential developments, alongside its proximity to established commercial and IT hubs. The expressway-facing address also supports faster daily commutes for residents working in Delhi, Noida, or Greater Noida, while the upcoming airport is widely expected to reshape property values across this entire corridor over the coming years. Social infrastructure in the surrounding sectors, including multi-specialty hospitals, international schools, and organised retail formats, further strengthens the everyday livability of this address, beyond its investment appeal.

Smartworld Residences by Elie Saab – Configuration and Floor Plans

Smartworld Residences by Elie Saab offers a curated mix of residence formats designed for varying buyer preferences, from compact branded service apartments to expansive branded homes. The project is spread across 5.93 acres, comprises 4 towers with 683 units, and offers 1, 2, 3, and 4 BHK configurations. The 3 BHK apartments carry a super built-up area of approximately 2,850 to 3,355 sq. ft., with pricing starting around ?8.55 Crore at a base price of roughly ?29,999 per sq. ft. Overall average pricing across the project stands at approximately ?27,200 per sq. ft., broadly in line with the Sector 98 locality average.

• 1 BHK branded service apartments — compact, smart layouts suited for individuals, small families, or rental-focused ownership
• 2 BHK branded residences — balanced layouts with two bedrooms, a modern kitchen, and dedicated balcony space
• 3 BHK branded residences — super built-up area of approx. 2,850–3,355 sq. ft., priced from approx. ?8.55 Crore onwards, offering generous living areas for families
• 4 BHK branded residences — ultra-luxury layouts with larger rooms, multiple balconies, and premium fittings

The low-density planning across towers ensures a limited number of units per floor, giving residents a sense of exclusivity rarely available in typical high-rise developments. Each apartment is designed with functional space planning, premium specifications, and attention to natural light and cross-ventilation, while retaining the aesthetic language associated with the Elie Saab brand. Interior specifications across Smartworld Elie Saab Residences are expected to include imported marble or equivalent flooring, designer modular kitchens, and premium sanitaryware, in keeping with the branded positioning of the project.

Pricing for Smartworld Residences by Elie Saab starts in the premium bracket, reflecting its branded positioning, with a structured payment plan designed to ease the acquisition process for serious buyers. Exact unit pricing, floor-wise premiums, and current availability are best confirmed directly, as these are subject to periodic revision based on construction milestones and inventory status. Buyers evaluating Smartworld Elie Saab price points should also factor in maintenance costs typically associated with branded, amenity-heavy developments, along with applicable GST, stamp duty, and registration charges as per prevailing UP government norms.

Smartworld Elie Saab Residences – Amenities and Lifestyle Features

Residents of Smartworld Residences by Elie Saab gain access to a comprehensive amenity suite designed around wellness, leisure, and convenience:

• Expansive clubhouse spanning tens of thousands of square feet, designed as the social heart of the community
• Temperature-controlled swimming pool and a dedicated kids' pool
• Fully equipped gymnasium and dedicated wellness and meditation zones
• Landscaped gardens and green open spaces spread across the podium and ground level
• Jogging and cycling tracks winding through the landscaped areas
• Dedicated children's play areas with age-appropriate equipment
• Indoor games zone, multipurpose hall, and party lawn for community events
• 24/7 manned security with CCTV surveillance and controlled gated access
• High-speed elevators, ample covered parking, and visitor parking bays
• Concierge and facility management services for day-to-day convenience

These amenities are positioned to support a self-sufficient residential ecosystem, reducing the need for residents to travel outside the community for daily wellness and recreational needs. The scale of the clubhouse and the breadth of wellness-focused spaces reflect the project's overall positioning as a full-lifestyle branded address rather than a purely residential block. Landscaping and open-space planning across Smartworld Residences by Elie Saab are also designed to soften the density of high-rise towers, giving residents a resort-like environment within a city setting.

Master Plan and Sustainable Design at Smartworld Elie Saab

The overall master plan for Smartworld Elie Saab Residences is built around ample open space, limited ground coverage, and a clear separation between vehicular movement and pedestrian pathways. Basement and podium-level parking keeps the ground and landscaped levels largely free of vehicles, allowing residents to move through gardens, walkways, and amenity zones without interruption from traffic.

Sustainability considerations are increasingly built into premium developments of this scale, and Smartworld Residences by Elie Saab is expected to incorporate features such as rainwater harvesting systems, sewage treatment for landscape irrigation, energy-efficient common-area lighting, and dedicated waste management infrastructure. These elements are aimed at reducing the project's long-term operational footprint while supporting compliance with green-building norms applicable to large residential developments in Uttar Pradesh. For buyers evaluating long-term ownership costs, such infrastructure can meaningfully influence maintenance charges and utility consumption over time.

Why Consider Smartworld Residences by Elie Saab, Sector 98

Several factors make this development relevant for both end-users and investors evaluating branded residences in Noida:

First-of-its-kind branded residence in Noida: Smartworld Residences by Elie Saab is among the earliest fashion-branded residential projects in the city, giving early buyers a stake in a relatively new real estate category in this corridor, ahead of what is likely to be a growing segment in NCR.

Strategic expressway location: Direct frontage on the Noida-Greater Noida Expressway supports both connectivity and long-term appreciation potential, particularly with infrastructure projects like the Jewar airport progressing in the same corridor.

Low-density living: With limited units per floor and per core, the project prioritises privacy and exclusivity over density-driven yield, which is typically associated with premium and branded residential formats rather than mass-housing developments.

RERA registered: The project carries a valid RERA registration (UPRERAPRJ300532/12/2025), which buyers should verify independently on the UP RERA portal before making any investment decision, along with construction timelines and possession schedules disclosed by the developer.

Diversified configuration mix: The presence of both compact branded service apartments and larger branded residences within the same address allows the project to appeal to a wider buyer base, from young professionals to large families.

A balanced perspective is worth noting here: a design collaboration with a fashion house primarily shapes aesthetics, branding, and marketing appeal. Construction quality, timely delivery, and long-term maintenance depend on Smartworld Developers' execution track record rather than the designer partnership itself. Prospective buyers are encouraged to review the developer's prior delivered projects, ongoing site progress, and RERA filings as part of their due diligence, in addition to evaluating the Elie Saab branding on its own merits. It is also worth remembering that branded-residence premiums in mature global markets were built over a decade of repeat projects and resale history, so any appreciation thesis for Smartworld Elie Saab Noida should rest on the strength of the corridor and the developer's delivery record, rather than the brand name alone.

• India's first fashion-branded residences by Elie Saab.
• Prime location in Sector 98, Noida Expressway.
• 1, 2, 3 & 4 BHK ultra-luxury configurations.
• RERA registered: UPRERAPRJ300532/12/2025.
• Low-density towers for privacy & exclusivity.
• Spread across 5.93 acres, 4 iconic towers.
• Grand clubhouse with premium wellness zones.
• Minutes from DND Flyway & upcoming Jewar Airport.
• Couture-inspired interiors & imported finishes.
• 24/7 security with gated, controlled access.