M3M & Smartworld Tie Up With ELIE SAAB for ₹3,500 Cr Luxury Homes in NCR : India’s luxury real estate market is entering a new phase. Global brands are now shaping residential living.One such landmark move is the collaboration between M3M India, Smartworld Developers, and ELIE SAAB.
The three giants have announced ₹3,500-crore ultra-luxury housing projects in NCR. This partnership brings international designer-branded residences to India. It also marks ELIE SAAB’s first residential projects in the Indian market.
This announcement has created strong buzz in the real estate sector. Especially in Gurugram and Noida, where demand for luxury homes is rising fast.
M3M India and Smartworld Developers: Leaders in Luxury Real Estate
M3M India is one of the fastest-growing real estate developers in India. The group is known for premium residential and commercial projects. M3M has already delivered several landmark developments in Gurugram.
Smartworld Developers, a group company of M3M, focuses on next-generation housing. The brand targets modern buyers. Its projects combine smart planning, premium locations, and lifestyle features.
Together, M3M and Smartworld are reshaping luxury living in NCR.
ELIE SAAB Enters Indian Real Estate Market
ELIE SAAB is a globally renowned luxury fashion and lifestyle brand. The brand is famous for elegance, craftsmanship, and timeless design. ELIE SAAB has a strong presence in couture, interiors, and branded residences worldwide.
With this collaboration, ELIE SAAB officially enters India’s real estate market. The brand will design interiors and lifestyle elements. Each residence will reflect ELIE SAAB’s signature luxury style.
This move places India on the global map of branded luxury homes.
Overview of the ₹3,500-Crore Housing Projects in NCR
The collaboration includes two ultra-luxury residential projects. Both projects will be developed in prime NCR locations.
- One project will be in Gurugram
- The second project will be in Noida
The total investment across both developments is around ₹3,500 crore. The projects are expected to be completed by 2030.
These developments target high-net-worth individuals and global investors.
ELIE SAAB Signature Residences, Gurugram
The first project will be located in Sector 111, Gurugram. This area lies close to the Dwarka Expressway. It also offers excellent connectivity to Delhi and the airport.
Key Highlights of Gurugram Project
- Ultra-luxury 4 BHK residences
- Large layouts ranging from 4,200 to 4,650 sq. ft.
- Around 300 exclusive homes
- Part of a premium enclave often called “The Billionaire’s Block”
- Estimated investment of ₹2,000 crore
Prices are expected to start from ₹15 crore onwards. The project focuses on privacy, space, and elite living.
ELIE SAAB Signature Residences, Noida
The second project will be developed in Sector 98, Noida. This location enjoys smooth connectivity to Delhi and central Noida. It is also close to major commercial hubs.
Key Highlights of Noida Project
- Luxury 3 & 4 BHK apartments
- Spacious homes from 2,850 to 3,810 sq. ft.
- Premium 1 & 2 BHK serviced apartments
- Around 650 total units
- Estimated investment of ₹1,500 crore
Prices for large residences may range between ₹9 crore to ₹12.5 crore. Serviced apartments may start from ₹3 crore onwards.
What Makes ELIE SAAB Branded Residences Special
ELIE SAAB residences are not just homes. They are luxury lifestyle statements.
Each residence will offer:
- Designer interiors curated by ELIE SAAB
- Premium materials and finishes
- Elegant color palettes
- High-end furniture and fittings
- Global luxury standards in every detail
These homes are designed for buyers who seek exclusivity.
Why Branded Residences Are Gaining Popularity in India
India’s luxury housing market is evolving fast. Buyers now look beyond size and location. They want brand value and global design.
Branded residences offer:
- Higher trust and quality assurance
- Better resale and rental value
- International lifestyle appeal
- Unique living experience
That is why collaborations like M3M and ELIE SAAB are gaining attention.
NCR: The Hotspot for Luxury Real Estate Growth
The National Capital Region has become India’s luxury housing hub. Areas like Gurugram and Noida lead this growth.
Key reasons include:
- Strong infrastructure development
- New expressways and metro links
- Corporate and IT expansion
- Rising number of high-income buyers
Luxury projects in NCR are attracting both Indian and NRI investors.
Investment Potential of M3M ELIE SAAB Projects
These projects are expected to offer strong long-term value. Limited inventory increases exclusivity. Designer branding adds premium appeal.
Investors can benefit from:
- Capital appreciation
- High rental demand
- Strong brand recall
- Low competition in ultra-luxury segment
This makes the projects attractive for end-users and investors alike.
A New Benchmark in Indian Luxury Housing
The tie-up between M3M India, Smartworld Developers, and ELIE SAAB sets a new benchmark. It blends global fashion luxury with Indian real estate expertise.
These ₹3,500-crore projects will redefine premium living in NCR. They also signal India’s growing importance in the global luxury market.
For buyers seeking exclusive, designer-branded homes, this collaboration is a game changer.
More information : https://www.growmorerealtors.com/


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